Camelia Shiseido

SHISEIDO, AMBASSADOR OF THE CITY OF TOKYO

Shiseido Co., Ltd. is proud to announce its collaboration with Tokyo Metropolitan Government to promote the City of Tokyo to the European public.

Our brand and Japan’s capital city are bound by key values, namely: a subtle balance between respect for tradition and constant innovation, and a quest for absolute excellence.

Attention to beauty is embedded in Tokyo’s DNA. It extends beyond mere aesthetics and reaches deep artistic roots. Paying homage to this singular perspective, Shiseido created the “Tokyo Looks” – three styles inspired by three of the capital’s emblematic neighbourhoods which highlight its diversity, its grit and its aura.

This project resonates particularly well in France, where the Year of Japonism, in tribute to the anniversary of the Meiji era, will launch in March 2018 with a packed programme of cultural events.

Tokyo breathes with the tradition of four hundred years since the Edo period.

It’s a city that never stops and embraces the future.

Tradition and innovation meet and evolve to create new value here in Tokyo.

Old meets New

It’s the energy and excitement of Tokyo.

Experience the surprises that start here.

Shiseido Tokyo looks

Shiseido is celebrating its hometown with the “Tokyo Looks.”

Three beauty snapshots reveal the Japanese capital’s modernity and emphasize its audacity. Three open interpretations reflect the irresistibly paradoxical city, which is both avant-gardist and attached to tradition, perfectionist, and fast-moving.

8:15 a.m. in

UENO

In Ueno Park, nestled at the heart of the frenetic city, time stands still. When the cherry trees finally unfurl their Sakura blossoms, locals and visitors rush to admire this poetic sign that spring has arrived. A detour into tranquillity and enchantment.

Discover
6:30 p.m. in

GINZA

Prestigious buildings, including that of Shiseido, are situated in Ginza, as are the most desirable boutiques, and fashionable restaurants. Luxurious and multi-cultural, this district represents the city's power and prestige.

Discover
11:45 p.m. in

ROPPONGI

Electrifying, fascinating, thrilling, the Roppongi district is home to hip restaurants, edgy, secret bars, and the most prized clubs in the capital. The international crowd meets the local arty crew for nights of dancing until the first glimmer of dawn.

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