Shiseido Co., Ltd. is proud to announce its collaboration with Tokyo Metropolitan Government to promote the City of Tokyo to the European public.
Our brand and Japan’s capital city are bound by key values, namely: a subtle balance between respect for tradition and constant innovation, and a quest for absolute excellence.
Attention to beauty is embedded in Tokyo’s DNA. It extends beyond mere aesthetics and reaches deep artistic roots. Paying homage to this singular perspective, Shiseido created the “Tokyo Looks” – three styles inspired by three of the capital’s emblematic neighbourhoods which highlight its diversity, its grit and its aura.
This project resonates particularly well in France, where the Year of Japonism, in tribute to the anniversary of the Meiji era, will launch in March 2018 with a packed programme of cultural events.