A hallmark of the brand’s biotechnological expertise, the Bio-Performance line is dedicated to developing state-of-the-art formulas with astounding consistency. Since its initial launch, Bio-Performance has been received 24 awards by international press in recognition of its innovation.
Twelve of the Shiseido research and development team worked exclusively on the creation of Bio-Performance, in which 109 patents have been registered to date.
Bio-Performance was also the first cosmetic line composed of Bio-Hyaluronic Acid, introducing the ultimate technology in modern cosmetics.
Shiseido was the first private company in the world to industrially produce Bio-Hyaluronic Acid (Bio for Biotechnology) since 1984.
Hyaluronic acid is known for its extremely high ability to retain moisture, and is consistently being produced and then degraded in our skin. However, as we age, it tends to degrade faster than it can be synthesized.
We recently discovered that hyaluronic acid not only helps skin retain moisture but also is a source of NMF (Natural Moisturizing Factor). Shiseido is the first company in Japan (in 1984) to successfully produce hyaluronic acid without the use of any animal-derived ingredient.