Camelia Shiseido

Bio-Performance

Bio-Performance is a time-fighting skincare collection, set apart by Shiseido’s most advanced biotechnology research. Biotechnology combines the vitality of nature and the power of science to bring pure, high performance ingredients to skincare. Bio-Performance gives your skin unprecedented youthful radiance and moisture, and gives you a definite advantage against ageing.

Women of all skin types from 30 onwards who want time fighting skincare. BIO-PERFORMANCE products are designed for demanding women, who are on the go and in search of quality, efficiency and speed. Wanting simple action with dramatic results and never afraid to try the latest revolutionary treatment in skincare. Quick and effective, advanced technological skincare to correct problems and prevent further signs of ageing, is a priority to her.

A hallmark of the brand’s biotechnological expertise, the Bio-Performance line is dedicated to developing state-of-the-art formulas with astounding consistency. Since its initial launch, Bio-Performance has been received 24 awards by international press in recognition of its innovation.

Twelve of the Shiseido research and development team worked exclusively on the creation of Bio-Performance, in which 109 patents have been registered to date.

Bio-Performance was also the first cosmetic line composed of Bio-Hyaluronic Acid, introducing the ultimate technology in modern cosmetics.

Shiseido was the first private company in the world to industrially produce Bio-Hyaluronic Acid (Bio for Biotechnology) since 1984.

Hyaluronic acid is known for its extremely high ability to retain moisture, and is consistently being produced and then degraded in our skin. However, as we age, it tends to degrade faster than it can be synthesized.

We recently discovered that hyaluronic acid not only helps skin retain moisture but also is a source of NMF (Natural Moisturizing Factor). Shiseido is the first company in Japan (in 1984) to successfully produce hyaluronic acid without the use of any animal-derived ingredient.