Camelia Shiseido
April 2015


Q:  What is Broad Spectrum protection?

A:  “Broad Spectrum” means protection from both UVA and UVB equally. Both UVB and UVA rays contribute to skin cancer, sunburn, and premature skin aging.

Q:  What are the first places to show signs of aging from sun exposure and why?

A:  Hands, ears, neck and décolleté because they are the most common places people often forget to apply sunscreen.

Q:  What is the appropriate time to apply sunscreen before going to the beach? How much is to be applied?

A:  Apply 1 ounce (2 tablespoons) of sunscreen to your entire body 30 minutes before going out to the beach.

Q:  Is there a time of day that the sun’s rays are at their strongest?

A:  Between 10 am and 4 pm

Q:  Sunscreen alone is not enough to prevent skin cancer? What else can people do to protect themselves?

A:  Wide brimmed hat, UVB blocking sunglasses and a clothing cover-up

Q: What’s water resistance?

A: Sunscreens may claim to be “water-resistant,” but must specify whether they protect the skin for 40 or 80 minutes of swimming or sweating, based on standard testing. Sunscreens that are not water-resistant must instruct consumers to use a water-resistant sunscreen if swimming or sweating. The terms “sunblock,” “sweatproof” and “waterproof” will no longer be used on sunscreen labels.

Q: Does sunscreen products may wear off when you swim or sweat?

A: Yes, with  traditional suncare products, sunscreen  may wear off when you swim or sweat. But exclusive WetForce Technology  from Shiseido  binds with the minerals in sweat and water, activating additional power in the protection veil.*

*inn vitro test