Camelia Shiseido
September 2013
Tips & Rituals

Every beautiful face starts with a strong base

Shiseido foundations cover 21 shades, including 3 specifically for dark complexions, and carry two indicators :
Brightness from 00 (very light), 20 (natural light), 40 (natural fair),60 (natural deep), 80 (deep) to 100 (very deep) and Hue from WB (Warm Beige), B (Beige), I (Ivory), O (Ochre) to BF (Buff).
To create colors based on a balance between their actual skin tones and colors they consider ideal, Shiseido directly surveys over 2300 Asian, European and American women on their skin colors and preferences for foundations.

New sheer and perfect foundation

Cancels out Color Noise with an innovative optical effect and super-sheer formula.
Bring out the beauty of bare skin.

Radiant lifting foundation

Achieves the reflecting effect of a photographer’s reflector board to instantly fill shadows on the face.
For those who prefer creamy foundations, good coverage and anti-aging action for visible lift and luminance. Proven lifting, firming and anti-wrinkle action after 4 weeks regular use.

Perfect refining foundation

Smooth as satin, fits seamlessly for a flawless complexion.
For those concerned about prominent pores, shine, stickiness and mixed skin.

Perfect foundation brush

A foundation, the better you apply the better it wears.
A simple tip for a pro-quality finish:

  • For liquid or cream foundation, take correct amount onto your hand and use fingertips to place foundation on four areas of your face : forehead, both cheeks and chin.
  • For powder or pressed emulsified foundation, place brush directly onto foundation to pick it up. Replenish foundation on the brush as necessary. Change brushstrokes depending on area of face, to achieve desired levels of foundation coverage.