Camelia Shiseido
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SAKURA,
CELEBRATION OF THE JAPANESE SPRING

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Tokyo has nature in its soul.

All it takes is a stroll through the Nakameguro district, a trendy hub full of streets lined with art galleries and interior design boutiques, to see that flowers are all around, a form of “urban poetry”.

Every year in early April, Tokyoites celebrate the sakura. They gather under the shade of the Japanese cherry blossoms that are known to bring good fortune.

I do not know the name of this tree in blossom — but what a fragrance

Haïku

SAKURA,
HAPPINESS IN THE PRESENT

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“Give the ephemeral its eternity”. This bold idea came from a perfumer who drew his main inspiration from the memory of a journey to Japan and his discovery of Sakura.

“I decided to start with an abstract impression of petals, which are brought to life by the woody scents, just like the wind as it begins to blow in the cherry trees”.

Aurélien Guichard, Master Perfumer

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Radiance accord
The elegant movement of a floral bouquet – Orange Blossom, Cherry Blossom and Bulgarian Rose – unfolds across a bed of soft musk.
Presence accord
The green, floral burst of Cyclamen blends with juicy Cherry, which at first surprises, then suddenly, instantly draws you in.

SAKURA,
ART AT THE HEART OF CREATION

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The new Shiseido Eau de Parfum Ever Bloom “Sakura Art Edition” is the result of a dialogue between different forms of creation: olfactory composition, design, and calligraphy.

Sakura, the Cherry
Blossom reinterpreted
by Shiseido in a new
fragrance