Shiseido has been illuminating faces for 100 years, with the revolutionary introduction of its Rainbow Face Powder in 1917.
As the trend for multi-colored products caught on, women have shifted from wanting a flawless, carefully crafted look to a natural complexion that highlights every woman’s unique beauty.
In 2017 Shiseido releases 7 Lights Powder Illuminator, a reimagined version of this first iconic powder. It combines seven new light-reflecting pigments, as designed by Shiseido’s Artistic Director Dick Page.
Designed to give today’s women the same boost in creative freedom the original Rainbow Face Powder delivered, these fresh new colors bring out the natural beauty of each individual’s skin, and give it superb clarity.
Enjoy the endless use of it. For a natural and everyday look, draw with your brush from the upper left corner for fair skin and from the lower right corner for darker skin.
Drawing with your brush from the upper-left triangle and applying on the T-Zone, C-Zone and chin.
Drawing with your brush from the bottom-right triangle and applying from the cheek bones to the hairline, then down the face line.
Going through the inner area and applying from the top of the cheek toward the face line, fading into your base skin tone.
Going from Peony to Peach and applying from the top of the cheeks toward the face line to shade off in the base skin tone.
Taking from the bottom-right triangle, applying from the tip of the cheek bones toward the face line and fade into the base skin tone.
Taking up the powder using your fingertip/eye shadow brush and applying to the eyelids and around the eye area.
Shiseido’s Artistic Director, Dick Page has reinterpreted the original seven colors in a totally contemporary way. This spectrum of seven new colors seamlessly blends with a wide range of skin tones, allowing unlimited looks and possibilities.
The formula’s two key powders adjust to different skin conditions, smoothing rough skin and absorbing excess oil that causes sebum shine. This effectively resets dryness and stickiness, so skin can maintain itself in a comfortable state.
The smooth Dryness Reset Powder spreads lightly and evenly on dry areas of your skin, and fits tightly to the surface. Similarly, the Stickiness Reset Powder spreads over oily parts of your skin and absorbs excess sebum to keep your makeup fresh.
The fresh sparkle of optimism that surges inside you when you open the curtains in the morning and take in the new day’s sunlight — this was our inspiration as we blended the fragrance for 7 Lights Powder Illuminator. It brings an extra little burst of refreshment every time the compact flips open.
Within the distinctive top note, a hint of light, bright citrus and fresh green embodies the lively, positive feeling of morning light. A hint of aquatic floral evokes moisture in clear bright air, like morning dew. And the a tender floral note with crystal clean white musk and white cedar wood complete the fragrance with a touch of purity. Lemon oil blended into this fragrance has a proven mood-elevating an aromachological effect.
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